Google Ads For Roofing Companies
We've spoken with hundreds of roofing company owners nationwide and what I learned is that it’s more competitve than ever. It's a lot easier for a new roofing company to get a good reputation and grow their business because of the Internet and search engines. That's why it's so important to have a strong online presence to grow your roofing business faster than ever before.
Using Google Ads can help you find new customers when people are actively looking for roofing help which is more effective that social media or display ads showing web users a banner or video while they are browsing online. But it’s not easy. And most business owners don’t have the experience and time invested to know what to do. That’s where we can help. We have the experience to create an effective advertising campaign, making it easier with less risk.
Roofing Lead Generation Strategy
Search Campaigns
Use paid search ads to target roofing keywords with high volume and customer intent.
Local SEO
SEO strategy targeting relevant keywords that include the locations that you service.
Articles / Blogs
Create new content in the form of blogs and articles that your customers are interested in.
Google Local Service Ads (LSA) are designed to help local businesses connect with their customers in their market. And they have the best real estate at the very top of all searches, even on top of the Google Map results. There is typically 2-3 company ads like you in the screenshot on the left.
If you’re in the home services industry like roofing, using Local Service Ads is a must. But just starting an account is not enough because you will be competing with a lot of other roofing companies in your area. You want to make sure that your account is set up properly, you keep up with your customer reviews online, etc.
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