Local SEO is About Getting More Customers Near You From Local Search Results
But over 60% of those people find the answer that they are looking for on the first page. And the first and second organic search results get over 50% of those clicks. So being on the first page of those results can provide a huge benefits for the companies that show up.
If the majority of your customers are located where your business is located, showing up organically for local searches can be a real game changer and something you should focus on. If your company doesn’t show up for any local searches, then you’re losing a lot of potential business.
I’m sure you’ve heard this before but SEO does take time. There are lots of factors to consider and work on like the overall comeptitveness of your industry, your online reviews, your website, placement in local business directories, etc. There are lots of websites vying for the top results and showing up the coveted Google Map results. But if done properly and consistently, all your efforts will finally generate leads for your business.
If you're not focusing on local SEO and your competition is, then you are giving them marketshare every day.
Has business been declining? Every wonder how some companies come out of nowhere and all of a sudden, they’re one of your main competitors with 200+ Google reviews? One of the most common resons is they’ve been investing in their online presence while your company has been relying on referrals.
We will take the time to do the searches to find out who’s showing up where we want to be and identify what the top players are doing to identify the things that we need to do. We will put together a strategy based on keywords that people use when they are looking for products and services that you offer and do the work so your website starts showing up for local searches.
Things That Affect Your Local SEO
The clues that you can provide a search engine start with your website content, business profiles, local customer reviews, and business directories. Most people start their journey online using a search engine. If your website is not sending the right signals to the search engines, you are missing out on a lot of potential business.